Certified CBD Marketing Specialist Program
Learn to be the best CBD Marketer in the business and get the most trusted credentials in the industry
Get the professional, hands-on support you need succeed in the CBD business!
Training & Certification
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What’s included in the Certified CBD Marketing Specialist Program?
- A seasoned, experienced team of Marketing Professionals, with at least 30 years experience each will teach you everything about CBD Marketing.
- You will go through our CBD Marketing Workshop, a 2 hour high level overview of the 1 Page CBD Marketing Plan.
- Then you will do the deep dive on creating a 1 Page CBD Marketing Plan through our 6 hour Virtual CBD Marketing Summit, recorded live.
- After that, you will participate in our CBD Marketing Masterclass which is made up of Four 2 hour sessions taking you through every step of executing on your marketing plan to get new customers and build a sales funnel that keeps customers coming in day after day.
- The pros will review the competition – go to different competitor’s websites to see what they are doing right and what they are doing wrong and how you should separate yourself from the competition.
- Your instructors will also review how you can implement your brand into a workable ‘look and feel.” How can you take your idea about who you are and translate that into your brand. Should your marketing tactics (website, social media headers, business package, handout, etc.) have a youthful feel or should it be more conservative? Plain or colorful? Should you use more formal language or speak with a more casual, familiar tone? How do you know how to make these decisions. You’ll learn all this and more during this Certified CBD Marketing Professional program.
- We show you how to set up a fully functioning marketing “funnel” that pulls in leads every day!
- How can you check to see which marketing tactic is working? How should you follow up after you implement these marketing tactics?
- After you have completed the training, you will be rewarded with a certification certificate for framing.
Training & Certification
Comments from people that took the Training:
Getting Certified was the best decision I’ve made in a long time. Now our business is growing quickly!
I have never gotten so much new targeted traffic, thank you!
Finally, I can build a successful CBD Sales Funnel and get more clients!
Our Experienced Instructors
Maria Bereket, Digital Marketing Strategist and 1-Page Marketing Plan Expert
*20 years of experience working with brands to grow their business
*Digital Marketing · Content Marketing · Marketing Consulting
*3 years experience working with cannabis and CBD brands
Manage, coordinate and create creative and professional marketing communications, materials, content, team collaboration, and advertising for area Non-Profits and B2C with community programs serving the LAPD, military veterans, high school students, and women seeking jobs search training and support.
•Digital Marketing Strategy • Content Writer •Communications Specialist • Branding •ROI • Analytics • Media Relations •Photoshop, InDesign, Illustrator •Graphic Design •MS Office (PowerPoint, Word, Excel) •Google analytics tools •A/B testing •Customer Insights •Strong written/verbal communication
CONTENT MATERIALS: •Digital and Printed Articles, •Social Media Posts, •Press Releases, •Reports (annual, budget, performance,) •Infographics, •White Paper Reports, •Presentations, •Brochures, •Newsletters, •Case Studies, •Customer and Volunteer Testimonials, •Fundraising Appeal letters, •News, •Fundraising Kits, and •Impact Reports.
PROFESSIONAL EXPERIENCE: • Supervise communications and marketing teams to create successful and engaging digital and print marketing including public relations, graphic design, branding, web, and all content.
• Coordinate and manage multiple teams and programs in coast to coast locations.
• Develop branded communications, marketing, media and press, and community outreach to grow awareness, outreach, sponsorships, government support, and engagement.
• Produced and managed extensive digital editorial and content calendar for marketing, events, fundraising, appeals, campaign materials, and annual budget and outreach planning, including the support and input by the entire team and vendor base.
• Excellent writer, producing high-quality, compelling and engaging content including client testimonials, brand mission and messaging, press releases, annual reports, presentations, thought leadership pieces including, articles, newsletters, appeals, case studies, impact infographics and materials, videos, and other such deliverables as needed.
• Initiate, respond and cultivate outreach and inquiries with the media, including influencers, associations, magazines, radio, and other media. [interviews, talking points, PR]
Emily Andros, Strategic Marketing Specialist
- 25+ Years Expert Level Marketing Experience
- Experience working with many start up businesses
- 5 Years working in the CBD Industry
- Has managed multi-million dollar advertising budgets
Emily is the Chief Marketing Officer of CBD Training Academy & Icann Marketing and is an Addy Award Winning Marketer. Together with her team of graphic designers, web programmers and copywriters she delivers measurable results through integrated marketing.
Her area of expertise centers on marketing & branding development, strategy & production management including Corporate Brand Development, Web Development & Marketing, Client Acquisition Systems, Social Media, Mobile Marketing, Video Integration along with a healthy blend of Traditional Marketing Strategies.
Some of her additional specialties include Advertising & Design effectiveness analysis, Creating consistent ad campaigns, Marketing & Promotional Planning, Public Relations/Press Conferences, Trade Shows/Events, Social Media, Web Development, Copywriting, Ad Budget Planning, Marketing Strategy, Business Plans, Collateral Materials, Direct Mail, Lead Development, Instruction Manuals, Training Programs & more.