Studies have been conducted about the difficulties that customers have when buying CBD products and what they should consider when purchasing it. Many consumers have heard about CBD and how it might help them in one way or another and they’d like to give it a try. However, they don’t want to waste their hard-earned money getting ripped off when they really just want to try a product that could be beneficial for them. Under these circumstances, it seems wise for retailers to help their clients make better buying decisions and by doing so, they increase the chances the product will work correctly, the client will get better results and at the same time the retail store will provide dramatically better customer service for their customers. It’s safe to say that by providing better sales representatives, customers will be satisfied & come back time and again.

One of the biggest mistakes customers make is they buy cheap or poor-quality CBD products. CBD is only cheap for one of two reasons – 1) because it has inferior ingredients or 2) because there is less CBD content than what is written on the bottle. The CBD manufacturing process calls for high-tech scientific equipment and extremely qualified professionals who know how to extract the oil from the plant safely. And 3rd party lab testing is expensive. The entire process – from growing to testing to labeling to packaging and shipping – costs money. So if you find really cheap CBD, watch out because this low quality CBD my very well not be worth the savings.

Another hurdle CBD consumers sometimes have to overcome, is not checking where the CBD products come from. Unfortunately, hemp is not heavily regulated around the world which results in products with all kinds of toxic ingredients present (such as heavy metals, chemicals, lead, arsenic, even mold, and fungus, etc.). Farmers in certain countries use dangerous pesticides to grow their plants, which is why it is important to buy CBD products sourced from American or European-grown hemp.

CBD Consumers should also consider that some CBD products could potentially come from marijuana as opposed to the fully legal CBD that comes from hemp. Uncertified Marijuana CBD oil could potentially be capable of getting a user high and causing them to fail a drug test, so users need to make sure the CBD they take comes from hemp. Professionally grown & processed Hemp-derived CBD oil should always have less than 0.3% THC, which has no intoxicating effects on the user. Taking CBD with less than 0.3% THC also assures that the user won’t test positive on a drug test as work.

Hemp products have been legalized across the entire US, by the Federal government, unlike their marijuana counterparts. CBD on its own can’t get a user high, but even CBD from hemp could potentially have more than the 0.3% THC. So, that just underlines the importance that customers understand all the differences between Marijuana & Hemp. They should also look for a COA or a Certificate of Authorization. Products with a COA mean that they’ve been tested by independent labs to verify that they are what they say they are, and they have the ingredients that their labels say they have. It also means they’ve been tested for harmful ingredients as mentioned above.

To make it easier for CBD customers, some retailers are providing extra education for their sales staff, so they’re better able to direct their clients to select the best products for their needs, to locate products with COA’s, to figure out how much CBD to take for any particular ailment (dosing) and to better guide their customers when they have questions they need answered. If needed, educated CBD Sales reps can educate the consumer about the mechanism behind the effects of CBD and how it interacts with the brain and the body. The customer needs to understand as much as possible if CBD might be able to improve the quality of their life. It is also helpful for them to learn about the endocannabinoid system and how to dose CBD for optimal results before they buy it.

The best place for the consumer to learn about CBD is directly from the retailer, where they can relate their new knowledge to the products being sold. It’s always easier to learn something when you’re looking at the product choices vs hearing about it from a neighbor or from reading it online. In this way, the consumer can ask questions on the topics they don’t understand and get closer to a real understanding. And most importantly they can apply that newfound knowledge to the products being considered. Of course, the only way this is possible is if the retailer has educated salespeople that have been certified with a CBD Training Academy course. That way, the user can be assured that they are getting the most current information about CBD, including the social, health and legal issues. It all sounds a little complicated which is why it’s so great to have someone you can count on, that has been educated professionally, to help you select the right products at the right dosage.

A trained & certified CBD salesperson can help the client to understand the myriad of health benefits and limitations of CBD. CBD is not a quick fix nor a universal solution to all of a person’s problems – despite what some vendors might suggest. However, CBD does offer a great deal of versatility and may be able to relieve a number of different symptoms that affect millions of people all over the world. 

It’s also helpful to have someone “in the know” that can help you to understand what CBD can and can’t do, and how quickly it will work. CBD regulates the human (and canine/feline) endocannabinoid systems and bring some balance back into a person’s body. A number of studies are being conducted right now to verify the potential benefits of CBD that so many people attest to. Studies about ailments that might be treatable by CBD include studies that examine if it can be used to:

  • Relieve anxiety
  • Improve immune function
  • Reduce tension
  • Helps mood swings
  • Relieve symptoms of pain
  • Reduce inflammation
  • And So Many More!

One of the most difficult decisions a client has to make about CBD is how much to take.  This is where a certified CBD Adviser can really come in handy. Certified CBD Advisors, like the ones at CBD Effects in Towson, MD, help their clients to decide what strength of CBD to take, which may depend on the strength of the CBD being purchased, the ailment the client has, the age, weight and gender of the client, and a number of other factors that these certified CBD professionals are trained to consider. Like any other medication consumers should always consult with their physicians for the final word, but it’s just that much more helpful to buy CBD from someone that knows what they’re talking about. It’s important that consumers are transparent with the retailers and are as honest as possible regarding the details of their ailments, so that the CBD Advisers can provide the best customer service available.

Taking a CBD Advisor Course is invaluable and the best thing a retailer can do to prove to their customers that they care about the clients’ welfare and finances. All of the mistakes that people sometimes make, that are discussed above, can be mitigated by educated CBD retailers that know enough about CBD to be able to guide and direct consumers to the right product and the best dosages.

Dealing with uneducated salespeople is something that we have all experienced when we go into a retailer, where a salesperson hasn’t got the foggiest idea how to answer our questions or how to send us in the right direction so that we feel like we are getting a good deal and aren’t just wasting our time and money.

A CBD Adviser Course such as the one offered by The CBD TRAINING ACADEMY provides so much value to you in your business, whether it’s a retail or wholesale business. You will learn all about each of the major mistakes that consumers make when determining how to purchase CBD products to best suit their needs and funds.  The Certified CBD Adviser Course provides the retailer with the fundamentals of the science of CBD.  Retailers participate in an online 6-HOUR class that was written and taught by expert instructors so they can get the education, credentials, and hands-on support needed to succeed in the CBD business. And in addition to that, it really separates retailers from the pack by providing their customers with the best customer service available in this industry.

If you believe that you are privileged to honor your patrons by improving their quality of life, then you need to know how to educate them about CBD.  You need a comprehensive course taught by expert professionals in order to provide this type of education and explanation.  Just think of all you will learn.

  • What is Cannabis
  • Difference between CBD & THC
  • The Endocannabinoid System
  • Methods of consumption
  • Dosing and Bioavailability
  • Full, Broad Spectrum & CBD Isolate
  • The Entourage Effect
  • Legal and History
  • Terpenes & Flavors
  • Product Quality & Labels
  • The Future of CBD

You will find that the knowledge you gain will really help your business grow.  When your customers get educated about CBD, they will realize the advantage of the customer service you are providing, and they will return.  Plus, by educating the client and helping them to select the correct product (that has the correct dosage that will work for them) you will also get great reviews on social media.

After you take the course and pass your exam, you will be given a Certification. Many of our retailers frame and post these certifications in their stores for their clients to see AND print t-shirts that say “I’m CBD Certified” (or something LIKE that) which really goes a long way to informing the customers that they are dealing with an educated sales staff. No matter what you’re selling it’s so important that you know what you’re talking about so consider taking this or one of our hundreds of other classes that we’ve developed for retailers, wholesalers, and your customers to teach them about the many details about CBD and the CBD industry. 

Learn more about the CBD Adviser Course at: