Some of the many topics that we cover in the above events:

• Starting with WHY – Why is your company special, unique and better than any other
• Developing your unique CBD Brand – Consistency, Repetition, Intellectual Property
• Identifying your Target Market – There are Riches in Niches, what are yours
• Educating your customers & team – double your revenue with knowledge
• Website & E-commerce – making it easy to buy
• Email Marketing & Building your List – Your No 1 Asset
• Social Media & Influencer Marketing – This is where your customers are
• Advertising & PR – Traditional Marketing is Alive and Critical to your Success
• Ratings & Reviews – How to get more 5 Star Reviews, Building Trust
• Pay Per Click Advertising – Buying targeted traffic can explode your sales
• Content Marketing – This is SO important for SEO and Attracting targeted traffic
• Marketing Dashboard – Measure What Matters, Keeping your eye on the right numbers
• BONUS: 3 Secret of Website Traffic-How to 10x your website visitors

Comments from people that have taken our Masterclasses:

Maria Bereket, Digital Marketing Strategist

-20 years of experience working with brands to grow their business

–Digital Marketing · Content Marketing · Marketing Consulting

-3 years experience working with cannabis and CBD brands

Manage, coordinate and create creative and professional marketing communications, materials, content, team collaboration, and advertising for area Non-Profits and B2C with community programs serving the LAPD, military veterans, high school students, and women seeking jobs search training and support.

• Digital Marketing Strategy • Content Writer • Communications Specialist • Branding • ROI • Analytics • Media Relations • Photoshop, InDesign, Illustrator • Graphic Design • MS Office (PowerPoint, Word, Excel) • Google analytics tools • A/B testing • Customer Insights • Strong written/verbal communication

CONTENT MATERIALS: Digital and Printed: Articles, Social Media Posts, Press Releases, Reports (annual, budget, performance,) Infographics, White Paper Reports, Presentations, Brochures, Newsletters, case studies, customer and volunteer testimonials, fundraising Appeal letters, News, fundraising Kits, and Impact Reports.

PROFESSIONAL EXPERIENCE
• Supervise communications and marketing teams to create successful and engaging digital and print marketing including public relations, graphic design, branding, web, and all content.
• Coordinate and manage multiple teams and programs in coast to coast locations.
• Develop branded communications, marketing, media and press, and community outreach to grow awareness, outreach, sponsorships, government support, and engagement.
• Produced and managed extensive digital editorial and content calendar for marketing, events, fundraising, appeals, campaign materials, and annual budget and outreach planning, including the support and input by the entire team and vendor base.
• Excellent writer, producing high-quality, compelling and engaging content including client testimonials, brand mission and messaging, press releases, annual reports, presentations, thought leadership pieces including, articles, newsletters, appeals, case studies, impact infographics and materials, videos, and other such deliverables as needed.
• Initiate, respond and cultivate outreach and inquiries with the media, including influencers, associations, magazines, radio, and other media. [interviews, talking points, PR] 

Emily is the Chief Marketing Officer of CBD Training Academy & Icann Marketing and is an Addy Award Winning Marketer. Together with her team of graphic designers, web programmers and copywriters she delivers measurable results through integrated marketing.

Her area of expertise centers on marketing & branding development, strategy & production management including Corporate Brand Development, Web Development & Marketing, Client Acquisition Systems, Social Media, Mobile Marketing, Video Integration along with a healthy blend of Traditional Marketing Strategies.

Some of her additional specialties include Advertising & Design effectiveness analysis, Creating consistent ad campiagns, Marketing & Promotional Planning, Public Relations/Press Conferences, Trade Shows/Events, Social Media, Web Development, Copywriting, Ad Budget Planning, Marketing Strategy, Business Plans, Collateral Materials, Direct Mail, Lead Development, Instruction Manuals, Training Programs & more.