Learn the strategies for success to turn your website into a lead and sales generating machine. You will learn the most important strategies to grow your business through your online presence, using your website to convert visitors to prospects and prospects to customers and customers to raving fans. Some of the topics we will cover are how to build trust fast, how to capture emails, how to address visitors in real-time, understanding a heatmap, how to leverage above the fold content, tracking customers and the best methods of educating your clients. And so much more!
Expert Presenter: Emily Andros, CMO
Ms. Andros has had a 25+ year career in advertising & marketing management. She is a specialist in writing marketing plans & developing brands that are based on extensive client research including in-depth analysis of their competition, target markets, significant margins of difference, and pricing/product development. Emily’s forte includes bridging the gap between marketing production and fundamental company strategies i.e., she ensures that marketing efforts are successful and results-producing. She has spent many years of her career managing graphic designers, writers, and web programmers to create campaigns that are memorable, consistent, and successful.