by Valerie Merrill | Dec 17, 2020 | Academy News, CBD, CBD and FDA, CBD Business Marketing, CBD Law, CBD Medical
The U.S. Federal Trade Commission announced its first crackdown on deceptive claims in the CBD market Thursday, issuing fines and sanctions to six manufacturers accused of misleading consumers about the health benefits of the cannabis extract. The FTC, an independent...
by Maria Bereket | Aug 17, 2020 | Academy News, CBD, CBD Business Marketing, health, Training, Wellness
sPart 2: Marketing PlanWhat is your Target Market, your Message and Voice, your Media and your Platforms The obvious place to start with a marketing plan is content –like blog posts, Instagram posts, brochures, Facebook ads, and website pages. You are a CBD...
by Maria Bereket | Jul 8, 2020 | Academy News, CBD, CBD Business Marketing, Training
Part 1: Your Marketing Plan: What is your Brand/USP, Products and Services, Digital Presence, and Strategy? As the CBD marketplace tries to navigate from the fallout of the pandemic, business owners are doing one of two things: Some businesses are waiting for things...
by Maria Bereket | May 12, 2020 | Academy News, CBD, CBD Business Marketing
At one time or another, every business has trouble finding customers. Customers aren’t just a small business problem. Every business must step back every so often and figure out two things: Where do I find more customers? Are the people we attract the right...
by Maria Bereket | Apr 23, 2020 | Academy News, CBD, Wellness
Cannabidiol is anything but a new ingredient! CBD has been used for hundreds of years. The first know use of the hemp plant was by the Egyptians. And it was the ancient Egyptians who went to great lengths to make sure that their appearance was youthful and beautiful!...