Introductory-Starter Business Courses

Online, Self-Paced Training

To get started with our online training, consider taking one or more of our introuctory business courses to get access to industry leading knowledge in a variety of different areas.  Courses range from 1 to 3 hours and with each course, you’ll gain access online and be able to study at your own pace.

Each course is a blend of video, text, and graphic imagery with checkpoints along the way, with a quiz at the end of each section.  Once you’re finished with the sections and modules, you can have a free 30 minute interview with one of our expert team members to answer your questions, discuss your business options and consider your next steps with the CBD Training Academy.

CBD Business Introductory/Starter Courses On-Demand

1-Page Marketing Plan

Learn how to create your 1 Page Marketing plan for your CBD Business including campaign development, user acquisition, digital advertising, content marketing, retention strategy, SEO, optimization and so much more. Your instructors from the CBD Training Academy are Emily Andros and Maria Bereket and they will guide you through the process of creating a simple and easy to implement marketing plan. They are both experts in the marketing of CBD companies and will help you create your own unique plan during this 2 hour workshop. The normal price for this course is $497 but register early and you can get on board for $97.

CBD for Pets Course

Forty four out of fifty U.S. states have legalized the purchase and use of CBD products for both humans and animals. And there are a number of Clinical Trials being conducted to support what many pet owners already know – CBD and Pets go hand in hand. CBD is already being added to pet foods, treats, tinctures/oils, pills, shampoos and more. With the CBD and Pets course presented by Dr. Zac Pilossoph, Chief Medical Officer of Nature’s Remedy and Managing Partner of New Leaf Brokers Inc, you’ll learn about the best ways to administer CBD to your pet and most importantly, how much to give for the most popular types of pets in all shapes and sizes. Also learn how CBD works in your pets and how to get the results you want depending on if your pet is in pain, anxious, suffering from cancer or any number of the major afflictions that affect pets.

Certified 101 Course

The CBD 101 Course is a ONE-HOUR class written and conducted by our expert instructors & mentors. You’ll learn the basics of CBD & the CBD Industry and how to use CBD products for health and wellness. You’ll also learn how to start, grow and scale your own CBD business. Our Special Guest, Chuck Ebbers, will share his experience building a successful CBD Brand, the mistakes he made and his key success factors.

CBD For Skincare & Beauty Course

CBD products have been gaining traction in the skincare market as the scientific evidence of its efficacy continues to grow as well. There are over 1,500 scientific studies validating the medical use of cannabis and CBD and since the Farm Bill was signed into law in December of 2018, there has been major investments in additional clinical studies around the world. Take this course to learn everything about CBD for Skincare & Beauty with Dr. Jeanette Jacknin, a dermatologist & cannabis and CBD Expert, that speaks at skincare and cannabis conferences around the world.

CBD for Pain

Special Guest, Dr. Jeanette Jacknin gives a brief overview of what the endocannabinoid system is, and how it is uniquely involved in the pain cycle. She will also discuss the very recent scientific studies behind cannabinoids and neuropathic, arthritic, muscle, migraine and pelvic pain. And finally, she also includes a summary of what products are already on the market and what the future may hold. Bring your questions and register even if you cannot make it and we will send out the recording.

CBD Advanced Sales

In this 3-HOUR online course you’ll learn the fundamentals of “How to sell CBD” products for health and wellness as well as “Advanced CBD Sales Strategies”. Taught by two of our expert instructors and mentors you’ll learn:

  • Sales Success Tactics
  • What NOT to say
  • What to Say
  • How to upsell & cross-sell
  • B2B and B2C Strategies
  • Sales CRMs
  • Sales Process Development
  • Sales Cycle Analysis
  • Sales Funnels

Learn more

Instagram Marketing

Learn important marketing success strategies to grow and scale your CBD company. We will cover “EVERYTHING INSTAGRAM” to grow your CBD company. The key to success with your CBD business is increasing visibility, clearly defining your goals and target markets. This course features a CBD marketing expert, Maria Bereket, to educate you on winning Instagram marketing strategies…Learn more.

Customer Buyer’s Journey

The CBD buyer’s journey is the process buyers go through to become aware of, conside, evaluate and decide to purchase CBD products. Master the Buyer’s Journey with marketing expert Maria Bereket.
  1. The journey consists of a three-step process:
    Awareness Stage: The buyer realizes they have a problem.
  2. Consideration Stage: The buyer defines their problem and researches options to solve it.
  3. Decision Stage: The buyer chooses a solution.
By mapping the customer’s journey, you will increase sales, improve the customer experience and create more loyal clients that keep coming back for more CBD every month…Learn more.

If you’re looking for other types of courses you can select any of the categories below:

A Few of the CBD Training Academy’s Speakers…

Here are Some of our Expert Instructors & Mentors

Dr. Jacknin

Dr. Jacknin is a board-certified dermatologist, author, national speaker, and consultant, with expertise in holistic dermatology, natural cosmeceuticals, and topical hemp and cannabinoids for beauty and health. She has given over 45 national talks on holistic skin care over the past 9 years, and 10 international talks on topical CBD in skincare in the last 3 years. Dr. Jacknin has recently been interviewed on topical cannabinoids by The New York Times online magazine, Marijuana.com, and High Times, Vogue, The Washington Post, La Presse, and the Canadian Globe and Mail, New Beauty, Reader’s Digest, and many other media sources Specialties: CBD, cannabinoids, and cannabis in beauty and skin disorder, natural cosmeceuticals and skin care.

Eric Tonge

Erik Tonge’ is a service-focused professional with a history of working with CEOs, business leaders and executives of all levels.  He spent a decade in the payroll services industry where he was a major contributor in two successful startups. Most recently, he has taken his experience to ShipBob, a leading e-commerce fulfillment startup, one of the fastest-growing startups not only in Chicago but in the world.  Erik prides himself on going the extra mile to educate clients on how to grow their business and their e-commerce distribution storage needs. Reach ShipBob Here!

John McKay, PhD

John A. MacKay earned his B.A. in Chemistry at the St. Lawrence University. He also earned his PhD. At the University of Vermont, where he focused on Inorganic Chemistry and on the synthesis of cancer fighting compounds. John is a widely recognized scientific expert in sub and supercritical fluid for chromatography and extraction within the botanical space. John seeks to merge the seemingly disparate technologies together and create a synergy to optimize your workflow. His method is based on Six Sigma principles and practices.